Mobileye: Strong in ADAS, Challenged in FSD

Mobileye (MBLY) makes the EyeQ system-on-a-chip, embedded in both gas and electric vehicles to enable Level 1 and Level 2 driver-assist features like adaptive cruise control, lane assistance, blind spot monitoring, and emergency braking. These are known as "advanced driver assistance technologies", or ADAS. An estimated 80-90% of revenue comes from selling these chips to major automakers. The company is also entering the full self-driving (FSD) software and data services market, but this remains a small revenue stream, and major EV makers like Tesla and BYD have their own in-house solutions. With no real recurring revenue and Level 3+ technologies moving toward vertical integration, Mobileye is a pass for me.

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